So I joined snapchat today. (Friend me! Legallyheidi is my user name!)
I’ve resisted for a long time – it’s not for “early adopters” like myself I said. I’m too old for that ish – my cousins (second cousins mind you, who are only 15) are on it – thats not for my generation I’d think.
But i gave in per the suggestion of an old blogging pal who saw a cry for bloggy motivation. I’ve gotta say…it’s kind of working. Already.
You see, I love blogging but I’ve been lacking inspiration lately. Lacking a certain blogging mojo where by the time i get home, have dinner with hubs & E, get my workout in, make lunches and then relax I’m spent and don’t want to open up my computer to write.
So I joined snap chat to try to reinvigorate my blogging mojo. I’m not quite sure how another social network will do that but day 1 and I’m a fan. I like the authenticity of it- there are no slimming filters as some fashion bloggers use on instagram. There are no staged photos – it’s much more “life-casty” if you will – because thats why I started blogging way back in the day. I really loved the lifecast style blogs, it felt real and authentic.
Back to my lack of inspiration lately.
So that inspiration that seems to be MIA. It’s not entirely gone. I have a list of posts to write in evernote- half of it is lack of time, and the other half is lack of…excitement about what I’m writing about.
It’s hard to blog about running when you’re not running regularly (working on that…). It’s hard to blog about “fashion” or “style” when I don’t get dressed up much anymore because work is a bit more casual and my pictures are never staged and never more than an arms-reach selfie. It’s hard to blog about healthy living when I feel like I struggle every day to make healthy choices and when my weight loss efforts for the past six months have just…not moved. I gained almost 10 lbs over the holidays and while I’ve lost about 5 of it, i’m still about 20 – 25 lbs from my goal.
Where’s my niche anymore? Blog about what you’re passionate about they say, blog what you like. But what i like… just… doesn’t seem to be inspiring me at the moment. I’m not sure what the remedy is for that because I want amazing, beautiful images. I want to have dozens of comments. I want to inspire and build a community and I want to feel like I’m successful at this whole blogging thing and right now? I feel like I’m failing. I feel like i compare myself too much and I feel like I just don’t have – or didn’t have – it in me to do what all my favorite, “more successful” bloggers did/do.
But, define successful.
Well, I don’t know quite what my vision of success looks like. Prior to rebranding last year, I was making a little bit of play money from my blog but when I rebranded those opportunities dried up – I botched the rebrand I think but I like this new space. It’s more me, I think I just need to spruce it up a little bit.
I read this great post from Katy Widrick (one of my favorite bloggers who never ceases to educate/inspire me). It was on bloggers sharing income reports and what they do to get there. Huh. Maybe I need goals. I’ve always wanted to use this little hobby not to turn into a career because I did that but to generate supplemental money. You know, play money to fund my affinity for buying nice things – the whole champagne taste on a beer budget thing.
I know I can do that. If I set goals. I know I can make this little space successful. I live and breathe the inbound marketing methodology. I complete agree that influencer marketing has changed the way of blogging and content marketing over the past ten years. I want to be a part of that. I’ve been blessed over the years to have some AMAZING opportunities thanks to my blog, but I just… seem to be in a rut.
This all came to me during a chat with the hubs on my drive home yesterday. I know what i need to do. I want to be a successful blogger. I know how to but it’s as if, as my career as a marketer took off, I stopped blogging for myself. Dare I say, I got burnt out.
My action plan over the next 3 months
- Blog 2 times per week (increase to 3- 5 times per week by October 2016 after 2 consistent quarters of regular weekly postings
- Join at least 1 weekly linkup post and consistently post
- Sponsor 1 blog post every 2 weeks on facebook
- Develop my own social media plan for instagram/facebook/twitter/snapchat
- Finish the “intro to canva” course so I can create better images for the blog (since i know that matters SO much when it comes to content/content marketing etc…)
- Create a premium offering for my blog
- Take (and complete fully) one “blog better course” (any suggestions with these are welcome!)
- Find a blogging coach/mentor!
- 2500 unique visitors/month by April 2017
- 5000 visitors/month by April 2017
- Make $500/month (average) by December 2016
I want to know: Do you have a blog? What are your blogging/social media goals? How did you get started and did you lose your “inspiration?” How did you get it back?